EXC Returns To CBS

On last night's Elite XC show, they announced their return to CBS. There had been a lot of speculation that CBS wanted them on the air in July - a date that many saw as a problem since their big guns (Kimbo and Gina) were not available that soon.

So, on July 26th, EXC returns to CBS with a rematch between Robbie Lawler and Scott Smith for the middleweight title.

To me, this actually creates a fascinating scenario.

Yes, that is probably the best in-cage fight they could manage to put together on short notice and yes, to people who watched the first show, this could potentially be a big draw.

The trick will be to pick up new viewers without the star factor. This will be a test of EXC and CBS' ability to let people know, "Hey, these are the two fighters who actually had a good fight on our first show - you know, the fight where we had a bullshit decision due to an accidental eye gouge? We're going to do it again and you want to see it!"

The fight inside the cage will probably deliver in terms of action - but can it deliver eyeballs?

We shall see.